Nope. Not legitimate. Here is the comment I left and I am 100% honest. They literally don't care about their customers. I clearly stated my height and size via email as well as their comment box, but I still didn't get the right size. The dress didn't even make it to my ankle (I am 5'11) and I emailed them 4 times before they replied back to me. I thought they would resolve the problem but instead, I was told to keep the dress and pay additional $250 to re-do the dress. If I could fix the dress or if the dress is wearable, I would I ask for their help in the first place? I told them I can pay for the shipping so I don't have to waist my $399 but they have never would work with me. In one email they told me okay and in another email they said no. They just want you to buy their junk and never ever being able to return or exchange their item even tho it's clearly their problem. Seriously, don't waste your money.

P. S, they are not located in London. They are in China. They have one email (the general email they have on their website) it's operated with many people and they pretend like one person is following up and replying to your email consistently but a it's a joke. I got a person by a name of Flynn Johnson, but it was different people replying back to me every time I email them. Telling me different stories and it's coming from same name. I thought I was talking to "Flynn" but Nope it was a scam. It was a rough experience.

Save Your Money! Trust ME

IT IS NOT LEGIT. When in doubt, don't buy it. Notice that all of the reviews are from people who have only ever made one review. So they are obviously told to make a positive review. The address of this place says its in London, but when you search it, it's a vacant run-down building. This place is actually in China. I highly recommend Lulus.com! Super cute dresses and great prices! I have had great experience buying wedding dresses on Lulus and the return policy is SOOOO simple! Good luck!