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the National Science Foundation
Customer choice award

Best Online Cosmetics Stores

How awards are chosen
Award winners are chosen using a ranking algorithm that assesses each business on the number, quality and recency of customer reviews, and takes into account the business's overall star ratings, page visits, customer response rates and timeliness, and number of comments and questions submitted by the Sitejabber community in the past year.

The annual Sitejabber Customer Choice Awards were created to honor outstanding businesses that provide exceptional products or services to their customers. Each year, over 70,000 businesses with reviews from over 100 million consumers are considered, and Customer Choice Awards are earned by less than 1% of them.

“I love both the brick and mortar store and the online...”

I love both the brick and mortar store and the online shopping. What a great place to shop in one place for anything you can ask for in beauty products. Also the ladies are super nice...

“They have everything”

I order everything from cosmetics, cleansers, moisturizers, supplements and day to day toiletries on this site. They are linked to, so you can shop both sites at once. You can...

“I am a huge fan of this brand”

I am a huge fan of this brand. Love all their beauty products. My favorite would be their eye liner and their lipstick. Totally my style. Keep up the great works guys!

“Awesome website”

I ordered make up from Ultra online for the first time some weeks ago. The order got here fast. The products were priced well and worked well. I will be ordering from them again. I...



Grat handmade products. Some of the shampoos made by them were the first purchase from this company for me and proved to be really effective and gentle to my hair which is really a...

“Morphe brushes”

Amazing company and brushes I love it ! They have amazing products ! My sister and I are in love with it ! I recommended this to anyone who loves makeup or brushes ! Its a way to collect...

“Save money where you can”

I have a Sally's Card so it saves a ton when you combine it with the coupons you get in the mail. My husband has been dying my hair for over 15 years but he uses professional dyes. I go...

“Great way to clean you face”

Great way to clean you face and helps keep those clogged pores open and clear. I think you can use it with any soap too , you do not need to use it with the one it comes with

“Use this foundation”

So many beauty brands have toxic ingredients in their formulations... Bare Escentuals does a good job at a great formula that's safer to use. The foundation is light but you can layer it,...

“Sells itself”

growing up i remember the avon lady coming and showing my moma all the purfumes in cute bottles, then the tiny lipstick we always wanted a sample, and usually got it. I love avon and my...