Solo Ads are considered as amongst the best ezine advertising formats over the internet. Solo ads are based on relationships and mutual benefits. It is a paid form of advertising where an owner of an ezine or newsletter sends his/her subscribers an advertisement of another firm. That way, the product or business is promoted to another level.
Solo ads are very effective in nature because of the obvious reputation of the publisher. It is just, as he/she will be recommending your business to his/h