We have been advertising through WeddingWire for two years now. For those two years, WeddingWire has consistently been one of our top ten monthly referral sites. It drives a lot of traffic to our website! Another big benefit has been the client reviews and annual awards we have received from this industry respected source. They allow on actual customers to post reviews - so no need to worry about hateful competitors spamming you with fake negative reviews. We have a "Featured" account with WW, and it has more than paid for itself.
In addition, the paid subscriptions includes many online marketing and CRM tools and no additional charge. May favorite is the Search Engine Optimizer which uses the power of WeddingWire to provide favorable search results for your WW storefront and links to your website.