I've been a customer of JTV for about 2 years now and I couldn't be happier, and I'm a jeweler. I've made many, many purchases from JTV summing in the thousand and for the most part, I'm very happy with the value of what I've spent and know that I have paid far less then I would have elsewhere. I will admit that from time to time, I receive a piece that I feel does not measure up and I simply send it back for a refund or exchange... no questions asked, no hassles. What set this company apart from the rest is their positive customer service approach to everything that they do. They care about their customers and it shows. In my opinion, there is NO other company in any industry out there that is as good with customer service oriented as JTV. They understand that without their customers, they would not exist. They also take the time to educate their customers on gemstone treatments, origin, history and what not. What other jewelry company does that. Plain and simple, one of the best... if not THE BEST out there. Thanks,