Artfire functions like any other selling venue in that it provides a platform for independent sellers. Artfire's focus is primarily, though not exclusively, handmade items--everything from jewelry to guitar straps. The customer service to sellers who list there is truly excellent--thorough and timely with problems solved quickly. Customer service to buyers is excellent as well, accommodating several different methods of payment rather than just Paypal, and in the event a problem sale arises, the staff will track down an errant seller and see that they act to resolve any issues. I have sold on Ebay, Etsy, and Artfire, and Artfire is, hands down, the best run, most responsive, most innovative site I have had the pleasure of both selling and buying on.