It's very expensive to join in on the bids. I think that the automatic bid feature is a terrible option to have in a pay to play bidding auction. It's not fair for them to be able to set up 25 automatic bids prior to the opening of bidding and walk away from the auction. In real auctions someone have to be present to bid on an item. The auto feature allows a person to drive up the price without being present during the opening bid. It takes money out of everyone else's pocket to reset the clock to keep the bidding open. Then the auto bid delays until the last second or two to bid so you think it's over and here comes another auto bidder! You'll are making a lot of money off the bids, you could at least start the prices on your items at a fair "buy now" price so a person can realistically get the value of their money back if they choose the buy after losing the auction. Your starting prices are always higher than what a person would normally pay for the auction item if they purchased it from your competitors. If you buy a 100 bids that's 60 dollars. Your starting price in most cases is 50 to 100 dollars over priced. It's a rip off! And you still have to pay for the item you won and its shipping!