SUCK - DON'T WAST YOUR ON TIME ON KICKSTARTER IF YOU DON'T HAVE A BIG HUGH FOLLOWING ALREADY.
What I means is, if you think your just going to place your Idea on KS and think people are going to back you (that a big mistake), if you think KS is going to promote you (that a big mistake), so way do you think you need KS - YOU DON'T!
KS wants 3% of your founding but does nothing for it, you do all the work 100%, you would be better off just making a website and having your fan base or your following just go there to invest.
You will see like i did, once you place your ad on KS you we be overwhelmed with Spamming emails asking for money, money, money, money, not wanting to invest but asking for money, money, money, money, telling you that they can help found your project up to 80% from anywhere from $99.99 to $1500. Then some of them wont 7% of the top of your founding, scammer all of them trying to suck your money out of your pocket.
I got about 70 email all from different companies, saying the same exact thing on their website, say the same exact thing in their emails, Charging high rate's for placing paid ads a google and Facebook in your behalf, NOTE: just do it your self if your going to spend the money you don't need them at all.
Just like the promotion companies did when the SEO bull $#*! hot ( be at the top of google) bra bra bra bla take it from me I run a full business on the Internet and I have heard and see it all.
I hope this help!