I love ELF. I have 1 teenage and 1 pre-teen daughter who love makeup. ELF is definitely worth it. We have so many items of all types and I don't have to freak out if they drop the eye shadow or lose a mascara at school because it's cheap. The quality is as good as if not better than most drug store make-up. When they get older and make their own money they can choose to buy expensive, over priced make-up. I rarely wear make-up myself, but most of my make-up is now ELF.