Okay, I will be the first to admit that me and the Missus are not exactly Richard Burton and Liz Taylor, but when I buy diamonds [which is not very often] I buy them for the same reason Burton did, and expect not only a nice piece of jewelry for my wife, but a diamond that will hold its value. That's one of the great things about buying from this company, because you save so much buying direct from the manufacturer the diamonds will always hold the value. The last one I bought was a beautiful one carat diamond solitaire, and even my local jewelry store valued at almost double what I paid for him it. Great value for money always.