First off, I like BeenVerified because, unlike most such sites, when you search with their tools, you get all the information that's publicly available - not a sales pitch to pay $35 for "a full report" when all you want is an address. So, after my first month, I happily went for a one-year subscription. Secondly, when I had to call their customer service to straighten out a payment issue, I got a representative who was a friendly, patient listener and promptly straightened out the (fairly complicated) problem -- the sort of customer service experience you always hope for and never really get. They're the Real Deal!