It's always disappointing to hear when a customer has a bad experience with an online seller. However, ArtFire is not directly responsible for those issues and supports over 10,000 vendors from around the world. One critic misstated the cost of using ArtFire as a web host, citing they charge up to $60.00. This is not true. ArtFire has charged $12.95 per month and will be raising their fee to $20.00, but this is absolutely in line with other web hosts. Plus, ArtFire never charges their sellers a listing fee or commission, which is common with other web hosts. The site changes were implemented October 28,2014 and, as with any upgrade, there have been some glitches. But ArtFire management has been very responsive to its sellers in dealing with all issues. I posted a problem I was having with my site (very new, RandomStreet.ArtFire.com) and received a reply and a fix less than 24 hours later. Some folks are just not happy with the new look. That is a subjective evaluation which anyone is entitled to make. Keep in mind that the changes made were, in part, to accommodate the appearance of sellers' shops on multiple platforms, a change which is necessary and welcomed.
While I personally am in only the handmade section of ArtFire, there are many wonderful sellers on this site. I certainly hope people reading bad reviews on SiteJabber will keep in mind that one terrible experience with one seller reflects only on that seller, and not everyone else.