I don't understand why so many are complaining. It clearly states at checkout how VIP membership works. You must opt out between the 1st and 5th of every month to avoid the member charge, that or go ahead and purchase something to get the VIP member advantage pricing. Have to treat it like a bill due every month you have to remember to purchase or opt out. In addition, a person doesn't have to join VIP. Buyers see the discount and never stop to think what the catch might be. I don't personally think it's a good business model as the membership advantage isn't enough for me to take on the risk of forgetting and basically being forced to buy something, but that's my choice as a consumer. Fabletics is completely legitimate. Consumers need to take on more responsibility on their end.