I was a loyal Ideel customer. "Was" being the operative word in that sentence. Now, my hard earned dollars are going to your competitors like Rue lala and Haute Look.
Fix the app. - your brand awareness is tanking and brand loyalty? Well, after looking at all the reviews on here, it's pretty safe to say you are destroying your business. Far be it from me to tell you Ideel folks how to run your business, but you must be missing the money I spent shopping with you- not to mention all the other disgruntled people here AND the future customers who stumble upon these reviews.
Good luck.