Rick M.

CAUTION my friends
Please read... Renewed posts and updates:

(1) September 21,2015
Do not go for the free offer for a free web presence on yelp.
Yelp entices your business with an offer of a free presence on their website. After you accept and create ad content on the free site, Yelp then collects reviews and lists them on your site for all to read about your company. Yelp is all about reviews, and people do like to make poor reviews. These reviews are not well scrutinized by Yelp but they do get posted on your site. Anyone could post anything they want, whether it be truthful or all lies. Anything can be posted about your company without being challenged. Yelp actually miss leads you into believing that they are trying to help your company; but, you have fallen for their trap. Now unfavorable things are being written about your business.
So what do you do then?
You try to reach out to Yelp but they are very difficult to get to by phone; so, you go on their site. You do not get anywhere because you are not a member. The only way that you have any input on those bad reviews is to become a member. The membership cost you money so in order to defend your reputation through Yelp, you have got to pay Yelp. Any way that you look at the situation... it is extortion.
These poor and even bad reviews are hurtful to your company and you have been coerced into taking the free offer only to be hurt and then extorted into becoming a paying member.
Be careful my friends.
Yelp, How do you remain in business?

(2) December 2015,
On one of the top 5 syndicated radio talk shows ( Dave Ramsey), Yelp was referred to as "irrelevant".

(3) September 23,2017

Yelp Says, Sign-up for a free listing.
WOW! NEVER do that.
Signing-up for that Free listing means that now Yelp owns you. Yelp then has a hand
On the financial well-being of your business. The blood, sweat, and tears which you spent to create your own business is now at the mercy of Yelp's destructive business model.
Yelp shares compromising information, which then gets attached to other sites that you may have created to actually help your business and hopefully to assist in it's growth. My mistake to 'Sign-up for the Free Listing' has been nothing but trouble. A review by a disturbed customer is welcomed on to your Yelp 'Free Listing' whether it contains truths, is a made-up bunch of trash, or even consist of lies. Those hurtful reviews containing 'lies can not be challenged by you unless you commit to upgrade your relationship with Yelp to a subscriber and pay them a monthly fee. That is just plain extortion. Even if you decide to become a paying subscriber, one could only beg to a client manager to have that "bunch of lies review" reclassified so as to not show-up in the "acceptable" group of reviews. Those reviews NEVER go away. New customers pass you by and your hard-earned customers question your integrity and/or use the threat of a bad review on Yelp to force discounts or for free services.
Let us agree that Yelp is NOT a help to any business, especially small town family businesses that have to struggle to keep it together. I truly hope that Yelp chokes on it's own bad business practices. Let us all make Yelp irrelevant.

(4) January 8,2018

This is an email response from Yelp regarding my confusion of how the same review could be posted BOTH as 'accepted' as well as 'unaccepted':

Hello,
We're writing to let you know that we've evaluated ( Person)'s review of ( my company) that you recently reported. We rely on community engagement to help keep Yelp useful, and although we didnt agree that this content should come down, we appreciate you bringing it to our attention.
Business owners can address any concerns or misunderstandings via their Business Account by posting a public comment or sending a message to the reviewer.
For further information on using Yelp, please find answers to frequently asked questions in our Support Center (http://www.yelp-support.com).
- The Yelp Support Team

This is my email response to Yelp:
You, YELP, have allowed the very same review to exist as an "accepted review" as well as an "unaccepted review. The YELP content reviewers must be 'disturbed' to believe that one review can actually exist as both "accepted" and an "unaccepted" can only be diagnosed as a mental disorder.
This is just another reason why Yelp should be and will be completely irrelevant.

Unfortunately I read posts after I placed the order for three genuine GE water filters as shown on the order page. These CHEATERS sent filters identified as "WaterSentinel" not the genuine GE Filters which were advertised. If I wanted cheap crap filters I could have purchased them for $3.00 a piece instead this company has RIPPED me off at More than $20.00 each!
Shame on me this one and ONLY time. NEVER will I make a purchase from this deceitful company. I will return to making ALL purchases on Ebay, where vendors want and actually need a good rating to survive. This poor excuse for a company could NEVER get a good enough rating to ever get sell on Ebay.
PLEASE, Everyone who is reading these posts, DO NOT EVER DO BUSINESS WITH THIS "STORE".