Very easy to buy from and the navigation is simple and intuitive. I have never had a mix up or problem with any transaction made from this store. The communication is excellent- I'm kept informed every step of the way until my items are on my doorstep. Even when my order contains certain items that must ship later (such as pre-orders), everything arrives in the timespan promised. In my experience as a customer of uglydolls.com and folkmanis.com, Shopatron is 100% reliable.