I custom designed my luggage tags. I took a picture, reduced it in size, and tiled it over the luggage tag. It looks really good. I wish you could copy the design from one side to the other. It was difficult getting the two sides to match.
The tag is very sturdy plastic and the design printing was good. It the color is good and it's very even. No light spots.
The tags have a thin leather strap. I'm withholding judgment on those. I live in a very dry climate and I'm wondering how long before the leather drys, cracks, or tears. The straps are my only reservation about the product.