Is it ethical and acceptable to use a web based dating site for the specific purpose of finding a life companion. I believe so. Is it ethical and acceptable to use such people to make money from. Yes if you provide as service that fulfills that requirement. When it fails is when people focused on the service offered are missled and greed prevails. I have attempted to close my account with thaicupid for 8 months to no avail. They still find it necessary to take payments every couple of months stating that I may go to some part of their website and untick something that I never ticked. I feel that it is deception and dishonesty in every sense of the word. I think that this level of deception needs to be tested in a court of law.