If you look at your 401K you will notice tremendous fees going to the people running these funds. Not so for wealthfront and if you are still in your 30s this adds up to quite a bit of money by the time you are 65.
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I don't know if it's just better than putting your money in your own index fund ETF.
Fees are a big deal and in the end it is what separates out startups like wealthfront from bigger...