Read "Terms and Conditions"'Item 10 spells it all out. They have profiles designated "LS" (Love Stars). These are paid employees of the website and the profiles, photos etc are fictitious, They show this desigmation on the members profile with a gray/silver LS on the right hand side of the profilers "What am I looking for". You can avoid losing any money if you'll always take the 5 minutes or so that it takes to read over the terms and conditions. Don't get taken, do your due diligence.