I've been using this site for years, to send funny videos to my friends and family. I don't ever recall paying $24 for the year! I don't usually write reviews, but this was just so dissapointing. The quality of the product is good, but the fee is outlandish. I absolutely understand that people need to make a living, and I'm all for that, but $24 is just plain greedy. How about partnering with other companies to buy advertising space on your popular website? I'm sure that Best Buy, Target, Walmat, and other retailers would gladly spend a few dollars. Or maybe do some product placement on the videos? It seems to me that companies would love to get their products advertised directly to consumers. Jib Jab would probably make more money doing that as opposed to taking advantage of loyal customers who are now searching for other websites with comprable services at a fair price.