Off the bat you could tell several of the profiles on the site were fakes. They featured pictures of beautiful women with incomplete profiles. Profiles that were clearly made to boost up the stats of the site and to make it seem legit.
Now after clearing out the fakes, You are left with some of the worst search results of all time. Trying to find a girl 10 miles from you? Here's one from Vermont. Want to find someone looking for a relationship? Here's one that isn't seeking a relationship of any kind. Which drives another point, Why does a dating site have the option of someone saying they aren't looking for a relationship right now? Sort of flaws the point of being on there doesn't it?
The only way for them to save the site is to remove the clearly fake profiles and to improve the search function of their site. Also, Remove the option of not wanting a relationship. If you don't want one then why are you joining a dating site?