SLS has been a WONDERFUL site for my husband and I. Lifetime membership is cheaper than other sites and they don't do the "bait and switch" like those other sites. The site itself is sooooo much easier to use than those other "fancier" websites that offer all this other crap you never use. IM/video chat is simple to use.
We have met waaayyyy more people that are REAL swingers on SLS than any other site... hands down.
I started a group on the site and the process was easy to do. I contacted Marketing and they sent me a banner and all sorts of swag to give away... for FREE!
I once had a problem with another member and Customer Service handled the matter quickly and efficiently.
My only semi-complaint would be that the phone app is not very good, but we rarely use it anyways.
Are there fake/phony profiles on SLS? Of course! Just like ANY other swing/adult website; no more, no less. I think all the sour grapes folks went on SLS, put up a poorly crafted profile and got upset because tons of people didn't flood them with emails. You get out what you put into it. :)