It is sad to say that this is not the first time I have used this service. They are quick to blast the area with news that a pet has been lost and allow for the best possible outcome. When I walked through the area looking for my dog, the people I spoke with had already been notified by the service that the dog had been lost. We did get our baby back and although I hope I do not have to use the service again, it would be my first call should a pet wonder off.