I've been shopping on Jtv for about 4 years. My opinion is of course based ONLY on my own personal experiences with the company. I have purchased rings, necklaces, bracelets and loose gemstones and I've been VERY happy with everything I've received from them. My husband bought me a chrome diopside ring from them for our anniversary last September and it was spectacular! The thing is, you get what you pay for. If you are expecting top quality, high grade, clean diamonds in jewelry for $50 then you are bound to be disappointed. I will admit I have never tried to call to order items, just purchased from the website. I watch the channel occasionally but don't rely on it for my information or purchases. I have "chatted" with customer service through the website a few times and always had good experiences with them. I recommend them to everyone.