J S.

Facebook? Twitter? No thank you. How about 276 shares of KO? How about a decades-long consumer who purchases overpriced 12-packs when they're not on sale? One who used to be called a loyal consumer with over 4000 points but can now only redeem at a bronze level, excuse me, bronze "status" because I don't live on social media? That's insulting and a shame. My status as a customer is determined if I tweet? How stupid! Do I buy more Coke or Cheerwine? Or RC Cola? THAT decision, of putting a carton of Cokes or Pepsi into my grocery cart is what SHOULD drive a consumer loyalty program. MCR is supposed to be, or started as, a loyalty program. Coca-Cola and MCR, you've ventured too far off the path and have lost your orientation.
I won't be voting as the board recommends next time - an upper management that tolerates (maybe even encourages?) the alienation of loyal consumers is not worthy of my support. Actually I don't care for Pepsi but I own PEP too. Their shares over last 5 years have trounced KO. Maybe they treat their consumers better? Maybe I should find out...