I like using shoedazzle for the convenience factor. I've ordered 2 pair of shoes in the 5 months I've been a member and they both look great, but hurt like hell! I have three kids and never have time to shop. With shoedazzle my husband and I can pick a pair of shoes together and then I wear them for him. I tried wearing a pair out with friends, but they really do hurt.
It's obvious that you are put into a group based on the answers you provided when signing up. Everyone in your group gets the same choices. The stylist they show are probably the ones who found the shoes for the site. They have gotten better by allowing you more to choose from, but the shoes do often look hooker-ish. I guess that's why they are great for the bedroom!