Sign up to the site and you will receive dozens of emails that someone has messaged you or singled you out. Once you pay for a subscription to access these messages, you will discover that they either don't exist or are fake. In some cases you will even be solicited for money.
The site won't post pictures until they're approved, so surely they can weed out obvious fake profiles; they either don't want to or are generating these ads and replies themselves. You will get so many fake email and responses it borders on harassment. I've received around 20 per hour at times.
This site should be shut down, it's garbage.