Jim H.

I do find it frustrating that one has to pay to correct wrong information however that is not my criticism of YEXT. I do Search Engine Optimization and a client wanted to sign up, so I signed the client up and also signed myself up. The control panel is good and the service does correct incorrect information. This is my problem: the service did not generate any additional traffic to the client's website or my website and it did not improve either sites' ranking in Google. So I paid to correct some listings and to be put on directories that I was not on but it generated no traffic to either webiste and had no impact upon my ranking in Google Local. (Most of the higher value directories in YEXT you can sign up with directly once, and not have to pay the annual fee.) I knew all these little know sites would not generate traffic but I did expect to see an improvement in Google rankings, did not happen.

I also think it is a fallacy that a business is going to constantly be changing their contact info. How often does a business change it's phone number or address? Rarely. But Yext is an annual fee.