" I don't usually take the trouble to write reviews about websites where I bought things, but in this case I am making an exception because of the wonderful experience I had there. I know absolutely nothing about jewelry – well almost nothing – and when I came across primestyle I took a look at their learning Center and discovered everything I needed to know about choosing a diamond. Now I know all the different cuts, how to determine the quality and clarity, and which types of diamonds go best in which types of settings. Once I had read through all the information in the learning Center, I contacted the customer service department [they have an online "live," help service] and they helped me decide exactly which diamond bracelet was right for my wife. It's almost hard to believe just exactly how many different styles and types there are to choose from. I ended up buying a 4 carat 14 karat and white gold bracelet. The price I paid was around $2000, which when you consider the normal retail price is nearly $10,000, I think I got a great bargain. I took it into my local jewelry store to be appraised for insurance purposes and they valued it at more than double what I paid for it.
Obviously, if you're an expert, or have purchased lots of diamonds in the past, you may not find that you need to be educated. I did, and the main reason I bought from prime style [apart from the fantastic price] was how useful I found the information and how helpful their live help turned out to be. They delivered as promised, the price that was as described, and it was appraised at well over the price I paid, so I can't really make any complaints. I think perhaps that's you might get slightly better quality from one of the big retailers, but it's hard to justify that when you may end up paying in my case an extra $8000. I don't honestly think I would've got five times the quality if I'd paid five times the price. The little lady is very happy, and the bracelet goes really well – and this is why I needed some advice from the live help chat – with the red dress I wanted it to go with. It's very easy to buy the wrong shape, wrong color, or wrong design. I wanted a traditional, old-fashioned designed to go with a traditional, old-fashioned dress. That is exactly what I got, and I will have no problem recommending this company to anybody else. Highly recommended!