It's not the site... it's the people using it. I do agree their sign-up practices are deceiving, however the issue is with the number of people using the site. They make their money through the charges on bids. At $. 10+ per bid for an Apple Ipad that sells for $350.00 the person winning gets a deal, but the company has accumulated ******* bides at $. 10+ per bid, that's $3500. 00 for the item. Even if they pay list... they pocket almost 3 grand. Not bad, whoever thought of this and got people to participate in it is a genius.