Agoda is the best and most competitive when it comes to hotel booking - Before booking I kept checking rates on MakeMyTrip.Com, Bookings.Com, Hotels.Com and Expedia.Com but most of the time I found the cheapest rates at Agoda only.
Most unique, helpful and important service provided by Agoda is "HOLD FOR FREE" which no other web site provides so without any hesitation people can book hotels - Due to this service even many non decider would utilize such opportunity of travelling at best hotels at much cheaper price.
The best part is the complete description of Hotel Rates with all details of Taxes, Service Charges etc are mentioned with exact % and what your rate includes and excludes so you are sure what you are paying and no hidden charges which may be collected by hotel which is very helpful and transparent business practice.
Also actual hotel room details and photos are given, which is very good compared to some other sites which hide or do not show you actual facts about room.
All the best Agoda and keep up your good work.
Regards / Jayesh