As far as the shipment, customer service, and website navigation, I'd give a 5 star. It came in less than a week and was personalized. As for the actual product, their matte liquid lipsticks are okay. They are extremely drying and patchy even with esos or vaseline underneath. However, they're colors are amazing and affordable- so you get what you pay for I guess! & They always have $5 off coupon codes. Invest in milani liquid lipsticks instead