I am reading the reviews and as far as I'm concerned, we are receiving or will be receiving cosmetics for $10 monthly and usually good things we can use and if not they are definitely good to regift. The simple "free" advertisements we give ipsy by posting to face book or other sites is such a petty thing to complain about. We scratch their back they scratch ours so to speak. We get good deals and they get advertisement. I look forward to receiving my first bag!