I was trying this site, for free users is VERY RESTRICTED... which sounds like a scam.
I got two messages, I am a software engineer and I did an easy HTML testing:
The "blurry" messages are a lie... those "blurry messages" are already uploaded in their servers (e.g. https://asset3-cdn.cougarlife.com/images/blur_msg_6.png). In conclusion:
1. They don't bother to really blurry the messages, which sounds like a scam
2. They just have a couple of attractive profiles to hook you and auto reply
Besides their platform is too slow to handle concurrent users, which makes me think:
1. For a 26$ per month for EACH user IT IS IMPOSIBLE TO HAVE A SERVER SO BAD, it seems to be too slow for any HTML GET/POST that I made,
Conclusion: is not a real site, just a phishing website, they don't care about the user experience