I've been mountain biking for quite a few years. I wanted to get a FatBike, but really didn't want to spend top dollar on a bike I may or may not like. After a little researching I came across BikeDirect.com. My wife and myself decided to both go with the Boris X7. I have to say all the great reviews I came across regarding the quality of the bikes, the great customer service are all very true. We've had the bikes for just about a month now and these bikes are the only bikes we are riding. Our "regular" mountain bikes are just sitting in the garage. This past weekend, I noticed a gritty noise coming from my freehub body. I sent an email to BD asking them if the rear hub is compatible with Shimano or Sram free hub body thinking replacement when this free hub body fails. Their response within 15 minutes was a new freehub body is in the mail. Amazing customer service. If anyone is looking for a great bike with amazing customer service, definitely check out Bike Direct.