I think it has some merit, I've talked to some nice women there. Yes, folks are there to "cheat" if you like that term... I doubt however if many are there because their emotional and/or sexual needs are met.
The software badly needs an upgrade, as it is pretty user un-friendly, very clunky as opposed to some others of the same genre.
Their business model sucks big time IMHO, They very annoyingly ding you for credits all the time... a then you have to buy more instead of just a monthly fee.
They treat us like children so very unimpressive.