What a fantastic resource for those of us know nothing about Diamonds, or even how to go about choosing what to look for. My first port of call had been a couple of the high Street jewelry stores including Zales, where I had been treated like the proverbial leper. They could hardly wait to usher me out the door clutching a couple of sales pamphlets which told me next to nothing. Then somebody recommended I take a look at the prime style "education center," and I was able to learn everything I needed to make an informed decision. I contacted the sales department, told him what I wanted and in under a week I'd received the diamond earrings I wanted for my wife. 10 out of 10 as far as I'm concerned.