Julep had me at "nail polish maven". Seriously though. Julep is a great service and as a maven I get all sorts of deals on beauty products, and I get bonuses for referring my friends. I guess the only problem with all these beauty subscription services is that you get stuff every month and sometimes I feel obligated (or lazy!) to keep things I might not buy otherwise so maybe I spend more money. But I still love Julep anyhow.