The website is fun to use, and I really love that you can apply your purchased bids to the cost of the product you're bidding on. I would not have signed up without that feature. I would recommend having either more auctions to make winning a easier or I'd recommend having a few super easy auctions that are only accessible by some arbitrary challenge. I like the latter idea and I'll explain why. Consider "secret auctions". For example, you could have a secret auction section of the site where any user must answer three questions (not too hard) to look at the secret auction page. Most of the time, that page would have no auctions. A few times a day, there would be a secret auction that they could view if they are granted access to this section of your website. Then, they'd start bidding, and the auction would be locked after two minutes of people bidding on it. The advantages here are: 1) Quibids doesn't lose that much money because you extremely limit the number of secret auctions 2) the rarity of the secret auctions makes them feel more rewarding for people who stumble upon them 3) you give people those super cheap wins that make people love you website. Think about it. I'd be interested in hearing what you think.