A friend and I dined at an expensive restaurant which was simply awful. She posted a TRUTHFUL negative review on Urban Spoon, and within an hour, that current review was buried under a pile of older, more favorable reviews. Gee... imagine that! Something fishy going on there. And for that reason, I will NEVER trust anything I read on Urban Spoon.
I prefer the "Yelp" website instead of Urban Spoon. Item 7 in the "about us" section of the Yelp website says: "Paying advertisers can never change or re-order their reviews."
That makes me wonder... is that the reason my friends' negative review on Urban Spoon was buried under much older positive reviews in less than an hour? Did the restaurant pay-off Urban Spoon to bury the bad review? If so, how on earth can anyone ever trust Urban Spoon?