Thanks to GemsNY, what I thought would be a very stressful process became easy, educational, and very interesting. The only thing I knew when I walked into their offices was that I wanted to give my fiance the engagement ring she deserves, but I had no clue how to pick a stone. They walked me through the process and asked me lots of questions, taking the time to help figure out what would be perfect for us. And they didn't try to upsell me or take advantage of my ignorance (and I really didn't know much to be honest), instead they guided me toward getting the most value for my money by explaining every detail of a diamond's characteristics. Buying a diamond takes trust and that is what GemsNY successfully built with me. The three times I met with them they spent as much time as I needed and never pressured me to make a decision and even encouraged me to test the market. I am thankful because my fiance loves the diamond and setting I ended up purchasing - and I felt great because I knew exactly what I was putting on her finger. Also, I've read some reviews here that think they are too good to be true - rest assure they are for real, and they are good people that conduct themselves openly and honestly. I wouldn't go anywhere else and when and if my friends and family need advice on where to go, I would not hesitate putting my own name on the line by introducing them to Vishnu and Vishal at GemsNY.