The product looks promising, the price is reasonable, free shipping is a plus.
Reason I chose this product:
I have been experiencing very severe pains in my lower back muscles from spending hours at my computer. I have been prescribed pain pills but I prefer to treat the cause, not the symptom. Hopefully this pillow will be the solution to my problem.
The web site is colorful, but doesn't distract the user. The blades and foils section is very easy to use and the option of twofers is very desirable. Also, in this day and age of high-priced gasoline and crowded thoroughfares, the free shipping is very desirable.