Amazon does get traffic but surely dont use them as your only channel. Theres been horror stories from large sellers. Amazon has a flawed process in place for follow up if you do get kicked off as a seller. So you fill out all this paperwork then they still turn you down to be a seller again. When I was on a buyer could open up a case for say a defective product, but he opened up 3 cases for the same product and got me kicked off because it made my defect numbers too high, So if your an Amazon seller be very careful not to make them your only distribution channel as if and when they kick you off they wont even answer your messages. To add insult to injury then they hold your money owed to you hostage for at least a month to 6 weeks before they will release it. I say avoid Amazon as they compete against their sellers as well. Did you know you cannot leave feedback for Amazon the company when you buy something direct from them? Its no surprise because they dont want you leaving them bad feedback, sounds like a double standard to me.