So glad I read this before being suckered in. Absolutely appalling business ethics. He gives the 'alternative community' a bad name. This guy should be thrown in the slammer for that offence alone. And yes, those positive reviews have just gotta be by friends/relatives of the site owner. He should be ashamed of himself.
Tip for consumers: Do your research folks. Always cross-reference in a search engine. It ain't that difficult, and could save you hours of aggro, frustration, stress, and heartache. Not forgetting shed loads of $$$ or £££.