I recently signed up for $10/year (Christmas sale) with recurring payments via Paypal (this can be changed in Paypal).
I sent a bunch of cute Christmas cards and look forward to using it for other occasions throughout the year.
But they need to be more transparent as to the cost of membership and downloading videos.
I think is is $24/year one time or $12/year with recurring charges annually, and $1.99 to download the video.