I surprised myself recently, by using an online jewelry supplier. One of my friends had told me about the great experience they had there so I decided to give it a try for myself, and boy was I glad that I did. I've been looking for a new pair of earrings for my wife and was on a bit of a tight budget. Then my friend recommended primestyle is a great place to try for discount diamond jewelry. I found exactly what I was looking for, and ended up paying about 60% less than I would've paid if I bought the same earrings through the high street. Even the bigger chains can't come anywhere near the prices that primestyle charges. Considering the massive discounts they offer, somehow they managed to offer a decent customer service as well. Beats me how they do that but I'm glad they do.