Be for-warned that if you build your own site with Web.com's Build Your Own Site feature that you will not be able to have a flaw-less site. Google, Bing and Yahoo will NOT rank your page favorably. You will have errors that you or Web.com can fix.
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I have struggled with all the Webmaster tools to correct the errors. This is a reply from Web. Com, " Unfortunately, not being able to enter the Alt Text for the images in the template is the way the interface is setup at this time. I would like to apologize for the inconvenience". Inconvenience is to say the least. This is what webmaster tools said about Alt Text, "Description for "Empty Title-Tag "
The title-tag is one of the most strongly weighted ranking-factors and should be uniquely cared-for, for each page (URL). You should make sure that the main-keyword, that you want the page to rank well for, is the first word in this tag.
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In 2.5 years I've tried SEO companies, they can't fix it, you can read above Web's comment on the matter. You might find my site on page 20 of search results if you find it then. If you use the SEO form on the website builder you get, duplicate titles, duplicate descriptions errors.
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I called about the problem and was sold on letting them re-build my site. I told them I couldn't pay until after the 15th. They billed me 2 days latter saying my site was live. I was told they would use existing images and all, the LIVE site was a joke, not a single picture, no PayPal buttons. I canceled the service the next day, all but had to fight to get my money back, if it weren't for PayPal I'd lost it.
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If you would like a flaw-less site that will rank well, don't think for one minute you can accomplish it using Web. Com's website builder.
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So, warned you are.