The "user experience" and interface design of POF is terrible and hasn't been updated in YEARS. This makes it unpleasant to "discover" and review new profiles. As a result, POF appears to attract less sophisticated users. Their design approach has created a set of users that I - as a creative and educated person - find unappealing. (I sound like an axxhole but - you know - when your looking for a life partner...)
POF design is turning off the very personality types that I am seek for a partner.
I implored them to hire a user experience designer and try to compete with the other sites frequent upgrades in service and experience, attract a more sophisticated set and (if I'm unlucky) I'll check back in a year and see if anything has changed.