I have been a member of shoedazzle since 2011 and am happy with the service. The selection of merchandise they have is excellent; truly there is a pair for every style. I have not felt scammed by the site at any point during my membership. There have been a couple months that I forgot to skip by the fifth and have therefore been charged the 39.95, but that's my error, not the site's. This being said, I have ordered a couple items that didn't last very long despite being very cute. I usually skip unless I see something I love. Shoedazzle is definitely not a scam, but you might find a better price for a better product elsewhere.